FEBRUARY 2, 2012 - Market research and analytics serve a number of purposes across a variety of industries, influencing outward advertising decisions while also impacting internal operations, including leadership. In an interview with Forbes contributor Dan Woods, Michael Rappa - director of the Institute for Advanced Analytics at North Carolina State University - says the use of Big Data can bring the kind of clarity that organizations need in order to make choices that will affect them for years to come. "The ...
Read More

FEBRUARY 1, 2012 - Those specializing in data science and market research will have a new way of analyzing the results of their social media programs, as Twitter recently announced it would be releasing a suite of tools over the coming months, Read Write Web reports. In making the announcement, Twitter's news and journalism manager, Erica Anderson, said publishers would now be able to see how their tweets spread across the site. She also noted that being able to assess a large ...
Read More

(Toronto, ON) January 31, 2012 – Vision Critical National Panels appoints Bouavanh Chatooria to Director, Quotations and Partnerships. Ms. Chatooria has been with Vision Critical for two years and has been a key contributor to the turn-around and rapid growth of National Panels during that time. Ms. Chatooria will be a key driver in building-out the Springboard B2B Network capabilities alongside consumer ones. “In the ever-changing world of online sample, we need to keep our finger to the pulse of the industry ...
Read More

JANUARY 31, 2012 - When it comes to internet marketing in 2012, content will be a key strategy for connecting with consumers via their smartphones and tablet computers. In order to know what kind of material will resonate with an audience, companies will need to conduct market research to gain insight. BtoB magazine reports that social media - networks, blogs and review websites - and mobile devices have transformed the advertising landscape, but that there are still a few roadblocks on ...
Read More

JANUARY 30, 2012 - Advertisers rely on market research and online panels to get an idea of the best ways they can communicate with consumers and distribute their promotional materials. However, the same data that determines their success can also serve as an obstacle if there is too much of it. Social Fresh CEO Jason Keath writes for Mashable that there are a few steps companies and brands can take to stop social networking data from Facebook and other sites from ...
Read More

JANUARY 27, 2012 - Market research and business data can mean the difference between making informed decisions - about a marketing campaign or new company strategy - or blindly pushing forward on a project doomed to fail. Joe Cordo, the CMO of Extraprise, writes in an article for Direct Marketing News that the vast amounts of knowledge companies have on their customers can be a great asset when devising marketing strategies. He says that if a company doesn't make the most ...
Read More

Milan, Italy – More than 70 representatives from top Italian and international brands gathered in the landmark Milan Stock Exchange to attend Vision Critical and Demoskopea’s Online and Social Media Event. The well-attended event focused on the important role of online community panels in market research. "The growing importance to anticipate the consumer's changing needs makes the immediate feedback from community panels an extraordinary strategic tool for businesses." states Antonella Massari, senior executive vice president of UniCredit Group. Vision Critical’s executive vice ...
Read More

JANUARY 26, 2012 - Most companies and marketing professionals understand that the future of advertising resides online - indeed, a study from eMarketer recently found that digital ad spending would surpass what organizations are paying for print by the end of 2012. Steve Parker explains in an article for Business 2 Community that conducting market research and analyzing data collected online is a great way for the people running campaigns to understand which tactics are the most effective and what they ...
Read More

JANUARY 25, 2012 - Market research and data analytics have undergone a massive transformation as the process of collecting huge amounts of customer and transactional data has become more automated and the cost of storing the information has dropped steeply. Hitachi Consulting's Harlan Smith recently wrote in a column for All Things D that Big Data, a business tool that's rapidly gaining popularity, has a few more developments in store for 2012. That technology will serve a vital role as companies work ...
Read More

JANUARY 24, 2012 - The buzz around the BRIC countries - Brazil, Russia, India and China - has many brands and advertisers trying to figure out how they can seize on new opportunities as their markets mature and their citizens start to develop their consumption habits. However, cultural and social differences mean ad campaigns will have to employ different tactics to lure in shoppers, a challenge that can be eased with market research. Scott Goodson, the founder of cultural movement agency ...
Read More