This year’s Shopper Insights conference attendees discovered how Eclipse is more than your average market research solution. At the conference in Chicago this month, the Shopper 360 Blog interviewed Matt Kleinschmit, SVP of Vision Critical, about Eclipse, the first solution to blend custom virtual shopping with community panel technology.

Matt describes how Eclipse will help researchers cut costs, reduce timelines and maximize research design. What makes the solution so unique is how researchers are able to do self-serve initiatives through the Sparq platform and complement those efforts with full service CPG focused research consultants.

“Eclipse has really struck a chord with our clients, allowing them to develop an efficient longitudinal research program that provides ongoing incremental learning and ultimately, a more complete understanding of consumers and their relationships with brands, retailers and products,” says Matt.

The unveiling of Eclipse took place at the Shopper Insights conference in Chicago from July 14-17, 2009.

Matt Kleinschmit talks about Eclipse: