Company expands UK survey capabilities with interactive online Omnibus survey – to gather representative data “quickly, accurately and cost-effectively”.

London, October 30, 2009 – Today Vision Critical announced the launch of their Omnibus online survey in Great Britain. The survey product provides insight from a cross-section of the British population with next day results.

The Omnibus engages a nationally representative sample of 2,000 adults – all of whom undergo in-depth profiling to ensure accurate, targeted responses. Panelists are engaged with rich media elements that include visual questions and streaming video. Clients experience rapid, hassle-free research that helps them uncover emerging trends, gauge the nation’s opinions, and test programs and campaigns.

“To maintain a competitive edge, companies need to know more and they need to know faster,” says Andy Morris, UK Research Director for Vision Critical. “The Vision Critical Omnibus is a great addition to our tool kit, allowing clients to get representative data quickly, accurately and cost-effectively.”

This Omnibus product is Vision Critical’s latest British endeavor. Last week, the company announced it had teamed up with Britain’s most widely-read political blog, PoliticalBetting.com, to run online polls that track voter intention, leading up to the country’s next general election.

Vision Critical has deep experience with online panel creation and management, having recruited and run more than 300 panels globally.

About Vision Critical

Vision Critical is a strategic interactive research company combining interactive technology, strategic researchers and global panels. We help companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and our own national panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.

Angus Reid is the Public Opinion practice of Vision Critical, specializing in the analysis and understanding of “citizen markets” and the public commons.

Global Contact Information

United Kingdom:
Andy Morris
Research Director, Vision Critical
+44 (0) 203 178 3952
andy.morris@visioncritical.com

North America:
Shana Hugh
Communications Manager, Vision Critical
+1 604 647 6716
shana.hugh@visioncritical.com