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Vision Critical Ranked One of BC’s Most Innovative Companies


Company takes #3 spot among BC’s top experts from the worlds of science, business, technology, retail, finance and beyond.

Vancouver, April 9, 2010 – Vision Critical has scored the number three ranking in BCBusiness magazine’s list of 20 most innovative companies and organizations – a list that recognizes those who are “putting new ideas into practice that are having a significant and positive impact on their business, their industry and our world.”

Here’s an excerpt from BCBusiness:

Everybody knows that the days when pollsters could phone up a diverse sample of people and get measured responses to an in-depth survey are, well, gone. Long gone. What’s surprising is how slow the market research world has been to follow Vision Critical’s lead.

The company was founded in 2000 by Andrew Reid – son of legendary pollster Angus Reid (now Vision’s CEO) – and, unlike the competition, the software-and-services firm operates solely in the realm of web-based research. Calling upon a database of nearly 100,000 households (who get nominal remuneration to participate in various studies), Vision Critical now serves the research needs of many of the world’s top brands (Starbucks, GM and Kodak, among others), using interactive technology, strategic researchers and global online panels. As one of our experts put it, “No one comes close to their breadth and depth.”

Click here to read the full article in BCBusiness.

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Post Date: April 9, 2010 @ 10:22pm

Categories: In The News

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