Sydney , June 2nd, 2010 — Strategic interactive research company Vision Critical® (@visioncritical) has relocated their Sydney office to accommodate the company’s growing team. The new office located close to Circular Quay has has room to grow and was chosen for its capacity to accommodate Vision Critical’s aggressive expansion plans in the region.

“This move is a reflection of our fast expansion in Australia over the last 6 months and underlines our commitment to investing in continued growth,” says Peter Harris Vision Critical’s Managing Director, Australia/New Zealand. “We are building Australia’s newest and fastest growing research team to leverage Vision Critical’s incredible technology and we now have a fantastic new space in an inspirational location. Our strategy is to hire some of the most exciting and respected talent in the industry and the market reaction has been extremely positive.”

The latest addition to Vision Critical’s Australian team, Peta Lemmon is a Consumer Goods research expert with 10+ years research experience. Lemmon has worked with Nielsen Retail, Ipsos-MORI, Real World Marketing and Colmar Brunton. Her innovative background in idea screening, concept testing, product and packaging development and post-trial product innovation is ideal for connecting with and understanding client needs.

Despite the global recession, Vision Critical has sustained its exceptional growth trajectory hiring nearly 100 new employees in 2010 to date. Vision Critical currently has offices throughout the US, Canada, UK, France, Spain and Australia, with plans to expand global operations into Germany, China and other parts of Europe.

About Vision Critical®
Vision Critical is a strategic interactive research company combining technology, researchers and global panels. We help companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and our own global panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.