Patricia Hughes, Executive Vice President CPG Practice ,Vision Critical will be speaking with Ellen Furuya and Michelle Laslo of PepsiCo at the Shopper Insights in Action Conference, Chicago July 11-14^th. Their paper is titled “Insights at the Speed of Business”.

Patricia Hughes, Vision Critical will discuss the ways research panels address the need for faster insight, how respondent engagement improves response and supports brands, with both quantitative and qualitative results.

During the event Vision Critical will showcase their Shopper Insight solutions in the Exhibit Hall:

• Proprietary and national online shopper panels which enable CPG manufacturers and retailers to talk to specific consumer segments or targeted retail shoppers.
• Virtual shelf-sets, both 3D or 2D, for testing packaging, placement, pricing, in-store advertising and signage.

To celebrate the Shopper Insight event Vision Critical will also be hosting an after-party at Chicago’s hottest rooftop deck – ZED-451 on Monday July 12^th.