News Room
Wall Street Journal: Financial Plans Attract Assets
Toronto, February 10, 2010 (Evelyn Juan, Dow Jones) – Financial planning isn’t just about offering holistic financial advice. Done properly, it should also keep assets flowing into the financial adviser’s business, and leave clients satisfied.
In a survey released recently by Vancouver-based research firm Vision Critical, Canadian investors who have a personalized financial plan tend to allocate more of their assets to their advisers and are significantly more satisfied with them.
The survey was conducted among more than 20,000 Canadian investors across different sectors: emerging affluents who have C$25,000 to less than C$100,000 in investable assets; mass affluent with C$100,000 to less than C$250,000 to invest; affluent investors with C$250,000 to less than C$1 million to invest; and high-net-worth investors with at least C$1 million in liquid assets.
