Case Studies
Learn about the ROI of Vision Critical’s panels, communities, and interactive research. See how our clients, such as Kodak, JetBlue, Gap Inc., Vodafone and Virgin Mobile, have leveraged Vision Critical’s technology and services to impact their business decisions and bottom lines.
How Marriott International Tapped Into the Mobile Market
Marriott International launched its mobile site in 2005 and wanted to gain insights into how Marriott Mobile customers rated the usefulness of the site and determine preferences for future features. Partnering with Vision Critical, a custom-made, interactive survey was created to tap into a valuable and burgeoning mobile community/resource for feedback which would allow Marriott International to improve their customer experience. Read more…
Input From The NASCAR Fan Council Creates Shift in Company Culture
In search for a better and quicker way to listen and quantify their avid fan base, NASCAR partnered with Vision Critical to start a private online community called “The NASCAR Fan Council.” The online community impacted the brand’s value and bottom-line by leveraging the increased engagement of NASCAR’s core audience. The online community provided a place for fans to voice their opinion’s and suggest ideas – some of them changing the sport itself. Read more…
How Kodak Leveraged The Power of Community
In the hopes of gaining market share in the highly competitive inkjet printer market, Kodak turned to Vision Critical to create a hybrid panel and online community. The result bridged the gap between quantitative and qualitative research. Forum users shared their thoughts and creations, and Kodak was able to gather real-time research for a more comprehensive understanding of consumer behavior, trends and demand. Read more…
JetBlue Turns Brand Loyalty Into a Renewable Resource
Vision Critical empowered JetBlue to protect their profits by discovering what customers love about the brand – and replicating more of it. Ongoing customer engagement, via a members only panel, provided JetBlue with regular feedback for brand improvement and enabled the company to see the brand through the eyes of their customers. The panel helped redesign JetBlue’s loyalty program, to give repeat customers the incentives and features they wanted – by their own design. Read more…
Banana Republic’s Panel of Fashion Insiders
The Gap’s upscale clothing brand, Banana Republic, needed a way to connect with their trendsetting customers. The company launched “Banana Republic Insiders” – a panel that includes almost 50,000 members from across the USA. Vision Critical was chosen to develop the recruitment plan, manage the online panel and create new ways to engage respondents. In one particular exercise, panelists were asked to photograph themselves in various outfits. The result allowed Banana Republic to peer into their panelists’ closets. The company gained a stronger sense of who their customers are, which is particularly significant when designing clothes or creating an in-store experience. Read more…
Vodafone Panel Provides 3X the Research at One-Tenth the Cost
When Vodafone’s research team came up with new ideas and market opportunities, they went straight to the more than 30,000 New Zealanders who participate in their online panel to find out which products, services and offerings were worth pursuing. “I can get answers from customers within a day because of the panel,” says Ross Delaney, Vodafone’s New Zealand Market Research Manager. “That’s unheard of in the research world.” As a result of the panel that Vodafone and Vision Critical created, Vodafone’s research team now conducts at least three times the research at about one tenth of the cost. Read more…
Is Virgin Mobile USA Recession-Proof?
When the global economy hit the pavement, Virgin Mobile wanted to know how it would affect their customers’ mobile phone usage. The company went directly to the online community of customers that they’d built with Vision Critical. Virgin Mobile discovered that 68% of their customers would rather keep their cell phones, choosing to save money in other ways – like dining out less frequently, deferring big ticket purchases… and even cutting back on groceries. That information ended up in a press release that raised awareness about the company – particularly when the story was featured in a major US newspaper. Read more…
