Case Studies

Morpace Market Research & Consulting

Helping a client manage complex market research projects is nothing new to MorpaceInc., a Honomichl Top 50 consulting firm that conducts research around the world. But when a large US health benefits organization expressed interest in building an online consumer panel, the challenge of dealing with Protected Health Information (PHI) introduced a whole new level of complexity. Partnering with Vision Critical, Morpace built a custom panel that delivers on the client’s market research needs while maintaining the strict confidentiality and security required by law.

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