Panel 101
An Intimate Overview of Custom Online Panels
Presenters
- Kevin Grzybowski: Director of CPG Practice, Vision Critical
- Scott Switzer: Director of Retail Practice
- Jason Apple: Director of Technology & Telecom Practice
Custom online panels provide a number of advantages you can leverage during these tough economic times. Ted Schadler from Forrester identified 10 ways that consumer and business-to-business (B2B) market research professionals can recession proof their practice with the majority tied directly and indirectly to custom panels.
- What exactly is a custom online panel?
- How is it different from an access panel or community?
- What kind of research can you do?
- How do you recruit and maintain the panel?
Many people have different ways to define a custom panel. In this webinar we’ll help to answer the basic questions of how best to build, manage and use a custom online panel. We’ll also share some examples how companies have benefited from using a custom panel.
Join our three industry experts Kevin Grzybowski (CPG), Scott Switzer (Retail) and Jason Apple (Technology & Telecom) as they share their experiences and ideas.
