Techno Elite: Better living through technology

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I just got this great new app. It’s still beta, but it’s amazing.

On new technology:

  • Love technology and it is fully integrated into their lives
  • They enjoy staying on top of new developments and are early adopters
  • Opinion leaders among their friends
  • Could not live without it

Technology and Identity:

  • Techno Elites identify with their technology
  • They care what it looks like
  • Feel that what they own tells you something about who they are

what's important in technology:

  • Being new and exciting
  • Being something they can embed in their everyday life
  • Having a look then enhances their style

Demographics:

  • Age 18-34 44%
  • Female 41%
  • Higher Income
  • Somewhat better educated

What they own:

  • All the toys, plus one or more computers
  • More likely to have everything from GPS to Home Theatre
  • Most active online; purchasing products and using social media