Centralize Data

Want to learn about fish? It’ll be a lot easier to keep an eye on the nearest fishtank than to start paddling around the Pacific. With the centralized data of Panel+, it’s like having a tank full of customers you can talk to, observe and compare - no wetsuit required.  

This Panel Belongs To You

When you control the panel, your respondents are available whenever you need them, as often as you want. That means no more relying on a 3rd party to put together a focus group, or feed you the data at the end of a survey. And that’s not just better for you: it also makes for a better experience for your panel as they won’t have to give their name, age and income every time you consult them.

Usable Data is Useful Data

With the centralization of Panel+, every new piece of information you gather goes to the same place, and can be quickly and easily referenced. Never again will you have to search through multiple databases looking for common data points. Every individual category of data you capture, about every member of your panel, gets stored in one place, ready for you to access.

Fast and Easy Sampling

Why spend a huge amount of time and energy to drum up customers for a one-time survey or focus group? With the centralized data of Panel+, you can easily find ideal candidates for any research you want to conduct. Just use our system to sort through data points from the profile questionnaire, previous surveys or qualitative discussions in communities or forums.

Blend Qualitative and Quantitative Data

When you have constant and easy access to all your data, it’s easy to cross-reference between qualitative and quantitative responses. You might start to get a broad perspective about a particular issue on your online forums, then follow up with a more detailed survey. Or if a dozen people in your community all suggest you start going green, click on their names to see if they fall into a particular demographic group.