Deep Profile

If a focus group is like speed-dating, a panel is a lifelong love affair. You’ll get to know everything about your customer and even watch how they change over time. All that, and you don’t even have to buy them flowers.

Get Insight Today…

Ask your panel a few questions, you learn a little about them. Ask them a few more, learn a little more. Pretty soon you can know what color socks they wear, how they pay for their morning coffee and how much they donate to charity every year. And as your customer profiles deepen, each answer they give becomes more valuable.

…And Tomorrow

People change. And these days, they change fast. With the deep profiles you gather through a panel, you’ll be right there with them. You’ll be able to effortlessly track every change your customers make. And with a huge and growing pool of deep profiles, you’ll be able to spot and leverage developing trends immediately. 

Behavior & Attitude: Learn What They Say AND Do

Most market research tools can track what people say they’ll do, or what they actually do. A lot of businesses track what customers do at a transactional level, like with CRM, loyalty or customer insight programs. But with a panel, the deep profiles you collect will allow you to track both usage and attitude along with transactional data. Why take their word for what they’ll do, when you can pull up hard data with the click of your mouse?

Better Results, Less Time and Effort

Say you want to pose a question to women, between 30 and 40 years old, who own a car, and don’t smoke. You could ask your one friend who fits that profile, you could hire some third party firm to run a focus-group at great cost and effort…or you could use your deep profiles to pull up a list of everyone in your panel who matches those four data points. You’ll have your results fast, with a minimal amount of effort.