Gut Check Ideas

The next time you bite into the latest treat from Dairy Queen, you should realize the idea for it was validated by their customers in Panel+. Dairy Queen and other companies have validated ad concepts, product ideas, from testing, finding or honing concepts with their online panels. Wouldn’t you like to reaffirm your ideas before going to market?     

Customer Validation

No matter what new innovation you’re working on, validating it with real people could save countless dollars and headaches. You’ll be able to fix problems before they happen, refine concepts until they’re perfect and even look back to determine why past ideas were a bust.

Hear Your Customer’s Voice

Sometimes it can seem your customers know your company as well as you do…and once in a while they might come up with their own brilliant innovation. By giving them a medium to make their voice heard, you can not only leverage those ideas, but dig deeper and find out more. After all, people love to be involved (link to ad age article), and when you can prove you’re listening, they’ll feel closer to your company more engaged and put more energy into that connection.

Case Study: 12,000 Voices Pick Dairy Queen’s Next Sweet Treat.

Refining Concepts

Sometimes the problem isn’t coming up with ideas, it’s having too many. You can use your panel to instantly test the most popular choices from a selection of new ideas. That’s exactly what Dairy Queen did. You’ll save time and money by letting your panel take an early look at a broad range of new product innovations. Within days or even hours you can use this invaluable feedback to reassess exactly where to direct your development efforts.