ROI

If information is money, our Panel+ software is a printing-press that lets you pump out as much cash as you want. Once established, your panel provides a constant flow of feedback that lets you test ideas at a moment’s notice. It's like having an office next door with thousands of your customers (or potential customers) ready to answer your questions. This enables you to do more research for less. Major League Baseball found they did three times the amount of research with their online panel: now that’s good value.  

Save Money

Our flat-fee licencing model means that once you’re set up, you can send as many surveys to as many customers as you want, as often as you want, for no additional cost. We don’t believe in charging you based on the number of completes. With Vision Critical your investment in your online panel gains in value every time you deploy a study.

Low-Incidence at Low Cost

If you want to know more about a low-incidence respondent, it can be expensive to buy sample and deploy a study to find out who meets your target variables. But with Panel+ system, you can find out how many 27 year old, non-smoking, non-drinking, boat-owning residents from the 90102 area code are in your panel, and send a survey specific to them. It won’t cost you any more than reaching your high-incidence respondents.

The Rewards of Creativity

With the instant feedback of a panel, you can test out that crazy idea the second you leave the meeting room. That means no more forgetting about brilliant ideas, or wasting time on bad ones.