Typical Timeline

Typical Timeline

Below we’ve outlined a typical timeline for a retail company. Just be aware that each client is different, and your particular timeline will vary depending on your research goals.

The research plan for the retail client in the example below includes:

  • 1 C-Sat study
  • 1 Share of wallet study
  • 3 Behavior studies
  • 4 Advertising and promotion testing
  • 1 Category specific study
  • 4 Newsletters
  • 2 Participation incentive draw
  • 1 Internal client research request
  • 1 Surprise incentive

Sign contract with Vision Critical. Timelines are based from this moment forward.

Week 1 – 3

  • Development of Panel Plan and Recruit Methodology
  • Recruitment/Migration Strategy Definition
  • Development of profiling questionnaire

Week 4-6

  • Panelist Recruitment and Monitoring
  • Profiling/Re-staging of panelists
  • Training on Panel+

Month 2

  • C-Sat study: First study on Panel+
  • Welcome Newsletter: Who’s on the panel? How to log in.

Month 3

  • Quarterly panel health review with Vision Critical
  • Advertising and promotion study

Month 4

  • Quarterly newsletter: Recruit incentive announcement
  • Behavior study

Month 5

  • Advertising and promotion study with Fusion advertising and product testing technology

Month 6

  • Quarterly panel health review with Vision Critical
  • Category study

Month 7

  • Quarterly Newsletter: Recruit and participation incentive winners announcement
  • Surprise incentive for high responders

Month 8

  • Advertising and promotion study with Fusion 3D simulated shopping environments

Month 9

  • Quarterly panel health review with Vision Critical
  • Behavior study 

Month 10

  • Quarterly newsletter: Incentive announcement
  • Share of wallet study

Month 11

  • Internal client research study request or ad-hoc initiatives
  • Panel satisfaction survey

Month 12

  • Refresh and re-staging of panelists

 

Interested?


Why not set a time to speak with one of our industry experts to discuss how we can help.
 
Testimonial
"If you are looking for a more respondent-friendly way of conducting research, then this could be your ideal starting point. With Vision Critical, everything is attached to the respondent, so not only are the profiling data available, but so too is every item of data collected on any subsequent survey the respondent has taken. It is a clever approach which you can flex in useful ways."

Quirks Magazine