Custom Panel Overview 

Give me the crash course on custom online panels

A custom online panel is a dedicated group of customers who provide their opinions, feedback and advice to a company, online. The group can range in size from a few 100 to 100,000+. One of the reasons why so many people are creating their own branded panels is because they can do research and get feedback at a moment's notice, without breaking the bank.

What types of studies can be done with a panel?

A panel can be an ideal research tool for several types of studies. Visit our usage section to see some examples and stories about how our customers are using their panels.

What are the benefits of a panel?

The custom online panel eliminates the middleman by providing researchers with the ability to gain full control of very large panels; thereby, permitting more timely and effective research than ever before. Go to our benefits section to see more reasons why more and more leading brands are using a custom online panel.

How are panels different from online communities?

There is a lot of interest in online communities, Vision Critical's online panel management system can provide you with the quantitative research you need and add-on a community component so you can get the qualitative research you need. Read our community section for more information.