add+impact
Make sure your advertising sets the benchmark. Add+Impact uses interactive online charts to enable you to compare your advertisement against a database of 6,100 adverts tested globally over 20 years within hours of fielding. Normative results, moment-to-moment emotional reactions to your ad, and interpretation by advertising experts are at your fingertips through our online portal. Combine in-depth qualitative responses with the certainty of quantitative ratings and make confident advertising decisions.
Combining Luma’s 20+ years experience in advertising research with Vision Critical’s innovative technology, add+impact brings a fresh approach to ad research.
 Dig deep into the diagnostics of your ad’s strengths and weaknesses |
 Combine qualitative and quantitative data for deeper insights |
 Understand the key findings from the analysis of your ad |
 Compare your ad against a database of similar ads |