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Vision Critical Applications combine leading-edge technology with in-depth research expertise.

Dive deeper into specific research areas like shopper behaviour and new product development, increase response rates with the engaging interface and easily standardize research for better comparison across studies. All our apps are built on Vision Critical Insight Communities platform – the market research industry’s most adopted platform for managing online communities and panels. We help you slice and dice data to get the view you need and customize apps to meet your exact requirements.

 

Shelfset

Understand your customers and make in-store decisions count

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IdeaScreen

You have lots of great ideas, but which ones have the best chance of success? Distil the answers and innovate with unprecedented speed and accuracy.

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add+Impact

Make sure your advertising sets the benchmark. Combine in-depth qualitative responses with the certainty of quantitative ratings and make confident advertising decisions.

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Media Impact

Get to the root of audience motivation and uncover multi-dimensional drivers to learn exactly where your story connects with your audience – all at a fraction of the cost of traditional testing.

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Virtual Mailbox

Enhance your direct mail offer and your entire campaign with a robust quantitative assessment of your communications and discover how to improve your call-to-action and positioning.

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Virtual PackTest

Enhance your direct mail offer and your entire campaign with a robust quantitative assessment of your communications and discover how to improve your call-to-action and positioning.

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