Evaluate the current and future economic value of your brands by leveraging the largest longitudinal brand survey in the world.
Understanding the economic value of your brand portfolio is key to making sound investments in your business. Listening to the voice of your customers and prospects is essential to learning how your business decisions will impact your brand now and into the future. Vision Critical’s Brand Equity Relationship Assessment (BERA) platform combines the power of online insight communities with advanced surveying and dashboarding, to deliver the answers you need in less time than ever before.
Highlights
Win the brand race with real-time insight
BERA rises above traditional brand equity tracking systems and consultancies. By providing a current and future assessment of your brand on a weekly basis, BERA allows you to make marketing and innovation decisions based on real-time quantitative insight. Unlike competitive alternatives, BERA bridges the gap between marketing and finance, linking your brands' value to financial KPIs. BERA measures both leading and lagging indicators and covers over 200 brand categories. Assessments are performed at the global, national and local level, all in real-time.
Make comparisons between brands
BERA allows you to compare your brands’ performance against 4,000 global brands using up to a million panel participants per country, with availability across 87 countries. Engage with BERA’s complete toolset to find out why your brands, or your competitors’ brands, are winning or losing, and where in the world the impact is being felt. View results interactively on your tablet, mobile phone or desktop browser.
Test brand strategies as you go to market
See the impact of new product initiatives, price changes, marketing communications, distribution channels or customer service initiatives as the market reacts. Engage with leading class test & learn professionals to define effective investment strategies for both corporate and product brands, using modeling tools to predict future brand value. Leverage the power of a global community to test new concepts, and get real-time, statistically significant feedback prior to making your investment.
Turnkey Solution
BERA provides a turnkey solution for improving your organization’s ability to maximize brand performance and value. BERA bridges the gap between marketing and finance, linking financial KPIs to changes in product, pricing, communications, distribution and service. Vision Critical offers a range of professional services to help you get the most from your brand valuation.
Benefits
- Provides both leading and lagging indicators - watch the future valuation of your brands change as your business evolves
- Weekly results - results are returned every seven days, not quarterly, so brands in rapid growth mode, or in crisis, can react in real-time
- Global, national and local results - make marketing and channel decisions based upon global and local changes in valuation
- Use the power of Facebook™ - leverage MicroStrategy® Wisdom to analyze Facebook brand affinity with your brand and others
- Reduce product launch risks - test and evaluate new initiatives using software modelling tools, and track your relationship with new customers through their entire lifecycle
Features
- Weekly valuation against 4,000 brands
- Graph market responses to changes made to your product offering, pricing schemes, distribution channel, marketing and customer service
- Visual heat map lets you drill into global, national and regional results
- MicroStrategy Wisdom Professional™ plugin lets you access Facebook data for in-depth brand affinity and popularity measurements across demography and geography
- Smartphone and tablet-enabled dashboards
Additional Services
- Valuation and Investment Analytics service helps you determine the likely impact of alternative strategies on brand value
- Applied Predictive Technologies® Test & Learn™ software provides the leading tool for testing product concepts in real-time
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