To deliver exceptional customer experiences, you need an exceptional CEM solution.
Our Customer Experience Management solution is founded on a technology platform that captures all customer data types in a single centralized database for simplified management, better analysis, efficient reporting, deeper insights, and more actionable results. Our decades of experience working with the world’s biggest brands have given us the expertise to help you get the optimal program and system for your business needs.
Collect and combine customer experience data, layer in transactional or behavioral data, crunch the numbers, monitor the results, and take action.
- Combine disparate data into a single view to facilitate a holistic view of the customer experience.
- Elevate data collection with visual question types.
- Distribute big picture summaries to your executive team while managers detailed tactical reports.
- Centralize incoming data streams, data analysis, security, reporting and information sharing.
- Ensure accuracy and efficiency in data integration, deployments, routing, reports and dissemination.
- Control security, permissions, users and access from one dashboard.
- Seamlessly integrate transactional, behavioural or other CRM data into your research.
- View results at the day, week, month, quarter or year level or alternatively, by wave.
- Understand what drives loyalty and satisfaction from your customers.
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Data Collection
Vision Critical can help centralize all of your customer experience efforts into one location, allowing you to get the big picture every time. Whether data from online, phone, mail surveys or in-person interviews, our platform allows for the integration of different data streams into one centralized repository of information. We provide engaging questionnaires and branded experiences, facilitate the import of behavioural and other CRM data, and streamline operations by automating recurring functions like data sampling, deployments and data integration.
Reports & Metrics
With years of experience building custom reporting platforms, we have created a superior and intuitive interface of interconnected reports, with additional functionality like filtering and report exports. You can view results from all survey questions in a single interface and compare results between regions or stores. Our CEM platform makes it easy to dig into comments, identify trends and drivers of satisfaction, monitor completion rates and even understand individual customers and manage customer complaints.
Sharing
Ensure that the right users are seeing the right information at the right time. Vision Critical’s reporting system incorporates your organizational or geographic hierarchies, allowing users to dynamically view information specific to their own channel or transaction types. Don’t wait until data collection is complete to start sharing data. Allow stakeholders to access reports online as soon as fielding begins.
Expertise
Vision Critical can help you get better data and results out of all your research programs. We minimize the research cycle time from sample sourcing to data collection to reporting. And, we have a wealth of experience in designing and executing customer tracking research, call centre satisfaction studies, loyalty research and employee satisfaction initiatives. Rely on our experts to help guide you to the right solution.
Vision Critical provides hands-on training and world-class support to all of our clients.
- VC Tech Support – our team is committed to helping you and your business.
- VC Training – learn how to get the most from our tools with on-site or virtual training.
- VC Research Experts – get help designing, analyzing or reporting on your research.
- VC Engagement Specialists – help you get better response rates.
- VC Market Panels – access market samples quickly, easily and cost effectively.