Clickmap

Fusion Clickmap

With product design and print or web advertisements, using visually based questions will create a greater impact on respondents and on your data. Using ClickMap removes much of the guesswork so you can focus on what’s really important.

The respondent will see an image of your ad or of your product and they will be asked to click on the areas that catch their attention.  For example:

“Please click up to 3 things that you like about this cover.”
“Please click up to 4 things that you find lack authority in this brochure.”
“Please click 1 thing that you find unappealing about this product.”

Even better, with a heat map style report you can view meaningful aggregate data and be ready for your presentation in record time

Go ahead, click it.


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Testimonial
"If you are looking for a more respondent-friendly way of conducting research, then this could be your ideal starting point. With Vision Critical, everything is attached to the respondent, so not only are the profiling data available, but so too is every item of data collected on any subsequent survey the respondent has taken. It is a clever approach which you can flex in useful ways."

Quirks Magazine