Highlighter

Does the content of your print ads and DM pieces get your customer’s attention?  If it does, is it because they like or dislike what you’re telling them?  You spend a lot of time and money investing in your communications with your customers but do you know what captures their attention? With Fusion’s Virtual Highlighter you can assess the success of your print efforts before its too late.

What is the Virtual Highlighter?

The tool is an onscreen highlighter that allows respondents to select specific areas of an image that interest them the most.

How Does It Work?

See a Demo

Respondents see your ad and use their mouse as a virtual highlighter to select areas that catch their attention. You can choose a different color highlighter for each exercise. One color can represent likes and another dislikes. An eraser tool allows respondents to make onscreen changes.

Virtual Highlighter Reports

The highlighter tool comes with an interactive reporting module where all feedback given by the respondents is placed over the ad image.  This layering shows highlighted sections as “heat maps”. Intensities are color coded to match the level of highlighting.