Shelfset

Hoping for a crystal ball to show you what motivates shoppers? No need for a fortuneteller; you can rely on a Fusion Shelfset Exercise.

Sounds Too Good, How Does It Work?

See a Demo

Fusion Shelfset Exercises use photos of your products and display them on virtual store shelves. Your respondents can zoom in and out, read product details, pick up, replace, and buy products from your store.  

With Fusion Shelfsets you can evaluate:

• Price points
• New products
• New concepts
• Shelf Layouts
• Labels and package designs
• Categorization
• Cannibalization

What’s the ROI for using shelfset?

Would you believe that by designing more sophisticated aisle displays or by highlighting a manufacturer’s charitable efforts, $70 million could be added to your bottom line?

McKinsey worked with a consumer goods manufacturer and retailer to use shopping-simulation technology and found:

“The simulations helped to isolate 7 win-win opportunities that, if enacted, would collectively contribute more than $70 million a year to the margins.”

These opportunities were things like redesigning shelfsets to highlight the manufacturer’s charitable efforts, more sophisticated end caps and in-store and on-shelf advertising. Subsequent in-store testing boosted sales in the subcategory by around 10 percent.

Want to build your own shelves visually?  Try Fusion’s Shelfset Builder.

Why push data around when deciding where your products should go on the shelves? With our Shelfset Builder, you can visually create and edit your shelf layouts. Drag ‘n’ drop products to move them around, edit prices, facings, and product details and even stack them up. You’ll see the changes in real time on the screen.

After you’ve got everything the way you want it, you can easily export the details into an Excel file or you can deploy the files directly to the Fusion team for a quick and painless execution.  No more slaving over adjusting spreadsheets!  No more back and forth with tedious visual representations of your shelf! We let you be the stockboy.