Why Fusion?

Sure, the pictures look pretty but do visual surveys really produce better results? The proof is in the pudding, so we did a quantitative study using Fusion surveys (online surveys incorporating rich media techniques) versus Flat surveys (traditional online survey format). There were approximately 3,500 respondents from USA, Canada, UK, France and Australia.

The results?

Respondent engagement is higher for Fusion surveys.  Respondents are more likely to feel that:

• The survey was fun to complete
• The survey was more enjoyable than most surveys
• They would complete another survey in the future

Data quality is better for Fusion surveys.

• Respondents exhibit more variability in scale usage (fewer neutral responses)
• More thoughtful deliberation is required for drag ‘n drop questions
• Less flatlining (providing the same response for all attitudinal items)

Fusion surveys get better responses.
Watch the Presentation.

We’re not the only ones who agree:

A book called Market New Products Successfully by Kevin J. Clancy, Peter C. Krieg, and Marianne McGarry Wolf talks about simulated test marketing (STM). As opposed to testing in the real world, the authors discuss how STM can deliver better information and more reliable forecasts. They also describe how a good STM system will give you a forecast of market responses to your product and campaign, as well as diagnostic information such as how to position, price and advertise the product.