Communities in Panel+

Millions of people spend their time online in communities like Facebook, mySpace, Craigslist, or Lavalife. A community for research purposes can be used on an ongoing basis to provide an environment for people with similar ideas, opinions, hobbies and issues. They put people in touch with one another across geographies, cultures, and demographics.

Companies and organizations recognize this growing trend in online communities and are developing private proprietary communities to gather insights and inspirations from their target markets. The community provides the mechanism to conduct ongoing research that’s always evolving and changing, unlike a survey or focus group, that tracks a specific point in time.

Panel+ Community Features

• Poll quickly
• Rate and sort posts
• Run multiple topics simultaneously
• Attach images, files and videos to posts

Panel+ Community Benefits

Flexible Size

The community can be as large or as small as you need to meet your information needs. We recommend anywhere from 20 to 150 participants to create either a community or a forum.

Self Service or Full Service Moderation

You can moderate the community alone, in partnership with a research firm or use a third party consultant. See what we can offer in Community Management and Moderation.

Select Components As Needed

Choose tools on an as needed basis. Adding photos, videos, galleries, RSS feeds and blogs can enhance your community to get you the engagement you need from the members.

Link Panel+ Surveys and Community

With Panel+ reporting you can link all discussion posts and threads to any panel member data ever collected. If you're really ambitious you could even run multiple communities with different sample segments.