Community Management & Moderation

The insights you gain are direct from the customer’s point of view. You have instant access to the voice of the customer to see what's being said or to refine concepts and ask “Hey, what do you think of this?”

But before you can go there, you need to think about community management. Just as you would with any other form of research, you need a plan including community design, legal policies, ongoing moderation, analysis and reporting. We can work with you every step of the way so you can get your hands dirty or watch from a distance.

Community Management

There’s a lot that goes into managing a community. Vision Critical can help you with pieces of your community plan or through the whole process. Here are some of the things you'll need:

• Research Plan
• Community Design
• Legal requirements
• Ongoing Moderation
• Analysis
• Reporting

Moderation

Communities attached to a proprietary panel need to be nurtured to gain insights. But there's no need to call your mother: the person typically nurturing the community is a moderator, and that person could be you. The benefit of working with Vision Critical is that you can have full-service moderation, self-serve moderation, or partial where you moderate with technical assistance from us.