Survey Design

Whether you are starting a survey from scratch or want some knowledgeable insight as a second opinion, Vision Critical can work with you. You can choose to work with one of our Certified Research Partners, or we can work with a research firm of your choice.

We offer two levels of service for research design:

Full Throttle – Complete Support

If you’re not sure where to start or just don’t have the time, we can work with you to make sure you're flying high with your research design. We’ll ask about your research objectives and make sure your profiling questionnaire, survey(s), logic, skip pattern and scales are all appropriate for what you want to achieve.

Co-Pilot – Advisory Support

When you know how you want your research done to meet your goals, but you’d really like someone else to take a look at it, we can help you with that. Sometimes it’s nice knowing there’s a co-pilot next to you ready to help out when you need it. We’ll review and refine any part of your research design – the profiling questionnaire, a survey, the flow or just making sure it matches your research objectives.