Articles

Don’t Get Burned by User-Generated Media

Consumers are raising their voices as “user-generated media” (sometimes called consumer-generated media or consumer-generated content) is on the rise. A recent article on iMediaConnection.com discusses the intrinsic pitfalls and potential benefits of engaging your brand with UGM. Companies that place more trust in their customer base reap greater rewards.

Marketers now enjoy the opportunity to ‘listen in’ and track consumer conversations to tap into trends, issues, and gain competitive intelligence. While some believe that UGM is a “fad d’jour”, others argue consumers recognize they are in control and will not go back to being shouted at by marketers.

Although UGM is in its infancy stages of development, it is believed that UGM will be integrated into organizations overall marketing research strategies along with traditional quantitative and qualitative data. The spoils will go to marketers who innovate, embrace the customer and create online exchanges between members, and deliver the highest level of customer satisfaction.

Read the entire article here

Posted on July 26, 2006
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