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Forget Facebook, Everyone is Meeting in the Yard

Forget Myspace and Facebook. That’s old news. Now, there is Sprite’s exclusive network called the Sprite Yard.

As a new way of connecting with customers, Coca-Cola expects the Sprite Yard to set new benchmarks for consumer brand engagement through the use of a mobile platform. Within the Sprite Yard, users can create a tag name, a profile, send “shouts” to friends and even post “scribbles” to a discussion board.Measurement metrics have been built in so Coca-Cola can track, in real-time, which features consumers are using most to the direct impact on beverage sales. It enables Coca-Cola to react very quickly to what their market wants.

What made them "go mobile" with the Sprite Yard? They saw the opportunity to leverage mobile's potential for viral distribution and to react to the consumers' desire for constant connectivity.

With so many people actively online, organizations want to create their own groups and communities to ask their customers directly what they think, feel and want so that companies can make better corporate decisions.

Vision Critical has helped hundreds of leading brands to build their own custom online panel or community similar to companies like Sprite. If you would like to learn how to create a social network with your customers, contact Julie Romas at julie.romas@visioncritical.com or call 604.647.3557.

Posted on May 28, 2007
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