Articles

Forrester Shows Trend in Online Customer Communities

Technology will have a significant impact on market research this year, according to a new report by Forrester Research.

The report predicts that at least one-quarter of Fortune 100 companies will launch online customer communities to reach higher levels of engagement with customers and prospects. This trend could mean money spent on traditional qualitative research will be shifted to budgets for online research.

Also, Forrester estimates that traditional market research firms will suffer this year as large companies use more do-it-yourself technologies.

Vision Critical has experienced first hand the growth. Between 2002 and 2006 the company has grown 1,586% and was ranked by Deloitte as one of the fastest growing technology companies in North America.

We are the world leader in developing custom online panels and interactive research. At a moment's notice organizations can investigate the attitudes, behavior and opinions of existing or potential customers using interactive surveys, discussion forums and 3D environments.  Since 2000, Vision Critical has developed custom online panels for hundreds of leading brands, such as Bloomingdales, SIRIUS Satellite Radio, Nestle, NBA, Virgin Mobile and TIVO.

To read the full article about Forrester's report, click here.

Posted on January 21, 2008
Permalink