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Information Overload Blurring Lines Between Research And Marketing

An Esomar congress podcast posted on Research Talk discusses the challenges researchers face as the lines between market research and marketing blur.

Driven by a need to know consumers on a much deeper level, researchers are getting data wherever they can, whether quantitative or on blogs and chatrooms. The challenge now is information overload: it’s become vital that researchers dig to find the real insights in the data.Also discussed is the challenge busy researchers face in using a mix of methodologies and being expected to present the findings with expertise in all areas. One impressive and economically viable tool noted is the computer interface, for its ability to use visual stimuli and access sizeable samples for deeper analysis.

Researchers from hundreds of leading brands are using quantitative and qualitative methodologies by creating an online customer advisory panel with Vision Critical. The panel enables them to access thousands of their customers and gain the insights needed to make a presentation at the boardroom table. If you are interested in learning how to create a customer advisory panel, contact Julie Romas (e: jr@visioncritical.com/ p: 604.647.3557) to learn more.

Posted on August 23, 2007
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