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Marketing Challenge: When Customers Control the Message
Marketing is changing to better meet customer demands. Meryl K. Evans and Hank Stroll discuss today's marketing hot buttons in a recent article on MarketingProfs.com. Smart organizations include marketing as part of their business strategy and place marketing at the core of the company's planning and operations.
Marketers are working harder than ever before with technological advancements providing customers with the tools to get exactly what they want or need. Consumers are demanding customized solutions. Marketers must now pull together a multitude of valuable information from various sources to understand the customer.
Read the entire article here
Posted on July 20, 2006
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