Sparq: Sneak Peek
Coming this Fall our flagship product, Panel+ becomes Sparq - the world's first online research platform to unite one off surveys, custom panels and private online communities.
Articles
Online Panels: The Evolution of an ‘Old but New’ Methodology
As consumers continue to migrate online, traditional marketing research methodologies evolve to deliver data in a "results now" business environment.
The concept of a panel is not new to the research industry. Panels have always consisted of groups of people who have consented to take part in multiple surveys. They have always tracked the various socio-demographic characteristics of these people for the purpose of selecting sub-groups for future studies. Yet the industry can't stop talking about panels in their newest form - Internet panels.
Posted on August 24, 2004
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