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Panel+ 3.0 : Advanced User Tip #3

Take your panel's temperature - using verbatim responses to collect panelist feedback.

Do you ever wonder how your respondents feel about their panel experience? You may be interacting with them several times a month, but are you really keeping them engaged?

To find out, consider adding a general feedback question at the end of your next study. It can be as simple as "Please let us know how you are enjoying your panel experience." Or you may want to probe by asking several follow up questions. Just remember, when you're finished, to visit the verbatim report to review your responses. The feedback you gather may be both interesting and insightful, but above all it will keep your panelists feeling as though their opinions are valued.

Researching the research experience will help you craft your interaction and incentive strategy and will help boost your response rates in the long run. If you have any questions, don't hesitate to contact your Vision Critical Account Manager today.

Posted on April 11, 2005
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