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Teens Want Online Features Not Ads

Marketers looking for best practices to reach kids in social networks have learned to stop using ads as distractions from what teens are doing online, instead enhance their online experience.

A recent study by Alloy Media shows 96% of online tweens and teens have used social networking technologies and 71% of them connect to a social network at least once a week. Of those in the study, nearly half said they engaged with a brand in the online space in the past month.Giving freebees like downloads and exclusive content goes a long way with this group, especially when compared with traditional media habits. TV advertising isn't getting the attention it used to with teens, 9 to 17 years olds are four times more likely to notice advertising online compared to what is on TV.

Vision Critical helps companies engage with their customers through the use of a custom online panel. It is a way of gaining the voice of customer at any time and as often as needed. It gives companies quick hits of research to make business decisions around innovation, share of wallet, concept and product testing. If you would like to learn more, contact Julie Romas at julie.romas@visioncritical.com or call 604.647.3557.

Posted on July 19, 2007
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