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The Score: Adults 55+ Adapting Online

The stereotype of older generations being less tech-savvy and unavailable for online research no longer applies. Adults 55+ are spending more time online and embracing newer web 2.0 technologies and applications.

comScore Networks, an Internet research company, recently reported that in July 2006, 31.3 million adults 55+ went online representing a 24-percent increase versus last year.

The list of top gaining sites among adults 55+ reveals that this demographic is increasing their engagement with user-generated content. Blogs are the top gaining category among adults 55+ yielding a 113-percent increase in the past year.

Read the entire article here

Posted on August 23, 2006
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