Case Studies

Webinar: Online Communities & Panels

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Case Studies

Dairy Queen had lots of product ideas but wasn’t sure which ones their customers would like best. Discouraged by the costs and limits of testing at a customer face-to-face level, Dairy Queen found another approach. They decided to consult with 12,000 loyal customers online. Using Vision Critical’s Panel+ software, Dairy Queen was amazed to go from product and promo ideas to results in a few days.

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Posted on March 20, 2007
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