Case Studies

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Case Studies

{client_name}12,000 Voices Pick Dairy Queen’s Next Sweet Treat

Dairy Queen had lots of product ideas but wasn’t sure which ones their customers would like best. Discouraged by the costs and limits of testing at a customer face-to-face level, Dairy Queen found another approach. They decided to consult with 12,000 loyal customers online. Using Vision Critical’s Panel+ software, Dairy Queen was amazed to go from product and promo ideas to results in a few days.

Posted on March 20, 2007
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{client_name}Panel+ helps Kids II Know What Moms Want

Kids II is now “more in touch with moms than ever before” because of the custom online panel management system Panel+™ from Vision Critical. Feedback from moms is a critical element helping to drive innovation at Kids II. The company wanted to create a simple “one-stop” way to engage moms through surveys and product evaluations.

Posted on February 20, 2007
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Testimonial
"If you are looking for a more respondent-friendly way of conducting research, then this could be your ideal starting point. With Vision Critical, everything is attached to the respondent, so not only are the profiling data available, but so too is every item of data collected on any subsequent survey the respondent has taken. It is a clever approach which you can flex in useful ways."

Quirks Magazine