Case Studies

Hockey Fans Face Off in Online Panel

After the lockout in  2004-05, the National Hockey League (NHL) decided that the best way to re-connect with fans was to bring them together within a custom online panel.  Today almost 15,000 fans have joined the NHL Fan Face Off panel to voice their opinions on rule changes, marketing, how they watch the playoffs on TV and gauge local buzz for the sport.  Since the panel launch in December 2005, the league has done over 50 studies along with a series of mini-polls called “Slap Shot Studies” on fun topics to keep the panelists engaged (for example, who has the hardest shot or who is the fastest skater).

Posted on October 10, 2007
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SIRIUS Hears 6,000 Customers Loud And Clear With Online Panel

SIRIUS Canada wanted to capture the excitement, energy and insights of satellite radio subscribers already actively contributing to satellite radio blogs and online chat rooms.  The solution was to create the SIRIUS Sound Board – an online community made up entirely of SIRIUS customers.   Today over 6,000 SIRIUS subscribers are actively involved in the SIRIUS Sound Board and regularly participate in surveys, forums and bulletin board chats.  

Posted on September 21, 2007
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Major League Baseball Panel Hits a Home Run

Imagine having a stadium of 20,000 baseball fans from across the United States and being able to speak to them about your business to gather feedback and insights. Major League Baseball (MLB) found a way to talk to a stadium of fans and get their responses within 48 hours by using an online advisory panel. The speed of gathering data with the advisory panel enables the league to do three times as much research than if they were doing focus groups or other traditional methods.

To see how MLB uses their panel and the benefits, click here for a pdf.

Posted on August 6, 2007
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For more than two years, a North American ISP is finding that the voice of over 9,000 customers has become an integrated part of the company through their custom online panel. Studies that were previously cost prohibitive now can be done with the panel, saving the company time and money and eliminating the need to outsource research.

Posted on June 28, 2007
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Stellar Research is a firm based out of Massachusetts who utilizes Panel+ for online research. The firm works with a diverse group of clients who conduct a variety of studies through Panel+. In one particular example a client of Stellar Research was able to use Panel+ to quickly survey their market to get feedback on a major business decision that would impact their brand position and future sales.

Posted on April 22, 2007
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