Case Studies

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Case Studies

{client_name}Banana Republic’s Panel of Fashion Insiders

In January 2006, Banana Republic launched a custom online panel of loyal customers called the Insiders.  The profiling questionnaire incorporated segmentation to build a panel that was representative of the target market with a heavier focus on those that are more fashion engaged. Within two months the company had thousands of panelists ready to discuss the latest fashion and trends.

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Posted on February 21, 2008
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Testimonial
“An online panel is a quick and cost effective way of getting the pulse on our fan base. By having a panel, we are seeing savings of over $100,000 per year compared to doing focus groups in several cities. Plus, with a panel we get a report the next day, with an average of 500 responses. Vision Critical has a team of people who understand my business and have a high regard for customer relations.”

Read the NHL case study here.
National Hockey League