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Case Studies

{client_name}Major League Baseball Panel Hits a Home Run

Imagine having a stadium of 20,000 baseball fans from across the United States and being able to speak to them about your business to gather feedback and insights. Major League Baseball (MLB) found a way to talk to a stadium of fans and get their responses within 48 hours by using an online advisory panel. The speed of gathering data with the advisory panel enables the league to do three times as much research than if they were doing focus groups or other traditional methods.

To see how MLB uses their panel and the benefits, click here for a pdf.

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Posted on August 6, 2007
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