Webinar: Sparq
Join us as we unveil the next generation of online research – Sparq, the world’s first platform to unite custom panels, private online communities and one-off surveys. Register Here.
Case Studies
After the lockout in 2004-05, the National Hockey League (NHL) decided that the best way to re-connect with fans was to bring them together within a custom online panel. Today almost 15,000 fans have joined the NHL Fan Face Off panel to voice their opinions on rule changes, marketing, how they watch the playoffs on TV and gauge local buzz for the sport. Since the panel launch in December 2005, the league has done over 50 studies along with a series of mini-polls called “Slap Shot Studies” on fun topics to keep the panelists engaged (for example, who has the hardest shot or who is the fastest skater).
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Posted on October 10, 2007
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