Case Studies

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Case Studies

Telecommunications Company Connects With the Ever Changing Consumer

In 2006 a major American telecommunications company developed a custom online panel to stay connected with the rapidly changing market and consumer environments.  Their panel, called the “Digital Town Hall” allows the company to speak with thousands of customers on an ongoing basis about new technology, viewing habits, new services, advertising/ promotions, or any timely topic relevant to its consumers.

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Posted on April 3, 2008
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Testimonial
“An online panel is a quick and cost effective way of getting the pulse on our fan base. By having a panel, we are seeing savings of over $100,000 per year compared to doing focus groups in several cities. Plus, with a panel we get a report the next day, with an average of 500 responses. Vision Critical has a team of people who understand my business and have a high regard for customer relations.”

Read the NHL case study here.
National Hockey League