ROI from a Custom Panel
Discover how custom panels have helped companies save money, generate revenue, retain customers, and become more efficient.
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Case Studies
Since March 2007, USA TODAY found their custom panel from Vision Critical has helped the company save over $650,000, win new business and allow the market research team to become more flexible.
Savings:
USA TODAY estimates the net savings from performing the work internally with its custom panel from Vision Critical, versus outsourcing, is more than $650,000 over the past 12 months alone. USA TODAY launched its panel in March 2007. The panel exceeds 7,000 people and is used primarily to understand audience involvement with both USA TODAY in print and USATODAY.com.
Flexibility:
Maintaining direct control over the process allows for much more flexibility in meeting clients’ needs, both in terms of timing as well as study design. Not having to coordinate with an external vendor simplifies the process, even if it does mean more work to be performed internally.
Efficacy:
The custom work over the last 12 months has had a demonstrable impact in either winning additional business or holding onto at-risk dollars.
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Posted on November 7, 2008
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