Conferences

Webinar: Online Communities & Panels

This webinar will look at the evolution of communities and the role they play in market research. Register Here.

Conferences

Video on Putting Customers First with SIRIUS and Kodak at the MRE 2007

Couldn’t make the Market Research Event in Los Angeles? You missed out, but don’t worry, we’ve got a video of the session Putting your customers first: How progressive organizations are creating qualitative web communities inside their quantitative custom panel. This video is the presentation given by Jason Smith, President & COO Panel Division of Vision Critical along with clients Kodak and SIRIUS Satellite Radio (Canada). Together, the presenters talk about how it is possible to have a qualitative custom online panel and a qualitative online community, all in one environment.

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Testimonial
"With our custom online panel we are able to bring our core customers into the fold of the decision making process within the company.  We know what they want and more importantly what they don’t want - all in a matter of days." 
Click here to read the Dairy Queen case study.
 

Dairy Queen