Industry Reports
Forrester Says Online Communities “Turbocharge” Qual Research
Market research online communities are making qualitative research cheaper, faster and are providing new types of insights, according to a new Forrester report called "Will Web 2.0 Transform Market Research" by Brad Bortner.
In the report, Vision Critical is highlighted for its ability to offer both online communities and panels with as much or as little service as clients need.
Read the report (PDF).
Posted on June 10, 2008
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