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Vision Critical to Unveil Groundbreaking Platform at Shopper Insights Conference
Vision Critical is set to launch Eclipse, an online research platform designed to provide companies in the consumer packaged goods industry with the latest techniques for gaining deeper consumer insights. The unveiling will take place at the Shopper Insights conference in Chicago from July 14-17, 2009.
Eclipse is the industry’s first research solution that combines virtual shopping and community panel technology with longitudinal data collection and analytic insight provided by seasoned sector-focused researchers.
To learn more about Eclipse, visit our exhibit at the Shopper Insights conference and speak to our industry experts in person, or contact Matt Kleinschmit at matt.kleinschmit@visioncritical.com.
Posted on June 26, 2009
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NASCAR Fan Council Contribute to Rule Change
This week NASCAR made a significant change to implement the new double-file restart rule. The decision was sealed based on the input of more than 12,000 members of NASCAR’s Fan Council.
The Fan Council, powered by Vision Critical, is an online community where NASCAR can get direct feedback from fans. It’s part of NASCAR’s commitment to better understand the fans’ thoughts about the sport and to learn more about the community.
All members who join the Fan Council are promised to have a voice in the future of the sport and the recent change to the double-file restart rule is a great example of delivering on their word.
To read more about the rule change, click here to see NASCAR’s release and other press coverage.
Posted on June 12, 2009
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Vision Critical Presents Keys of Panel Recruitment at MRA’s 2009 Annual Conference
Vision Critical connected with marketing researchers at MRA’s 2009 Annual Conference in Chicago to speak about successful methods of recruiting respondents for panels.
Laura Davies, Vice-President of Panel Strategy, expressed how custom panels can vary greatly in purpose, size and research methods. As such, recruiting for panels in a “one size fits all” approach is not a viable solution. Laura advised to use highly tailored creative, messaging and positioning to recruit for panels.
“Panels are specialized and targeted so every aspect of the panel must appeal to the target segment,” said Laura. “When recruiting, providing context is more effective and provides greater sense of purpose to move research forward.” She also provided a few examples and the pros and cons of using a targeted approach to recruitment.
To learn more about panel recruitment, listen to our podcast.
If you’d like to receive a copy of this presentation, please contact Caroline Hickton.
Posted on June 4, 2009
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Vision Critical Shares Best Practices at Insight Summit in London
Vision Critical joined market researchers and consumer insight professionals at the Insight Summit in London to share best practices of how to do more research for less which has become particularly relevant as research budgets are being slashed.
Paul Albert and Owen Rowley, members of Vision Critical’s UK Team, talked about how hundreds of leading brands are doing online research with custom panels and communities to harvest insights that lead to successful business decisions.
This month Vision Critical is hosting a webinar on how to do more research for less within the consumer package goods industry. Click here to register.
Posted on June 3, 2009
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Webinar: More Research for Less - Discover the Latest Technique to Fuel Innovation
Date: Wednesday, June 10, 2009
Time: 11:00 am (PST) / 2 pm (EST)
Learn about the latest technique within the consumer package goods industry to fuel innovation and help companies do more research with less.
In this webinar we will introduce "Eclipse", the first research solution of it's kind that empowers marketers in the consumer package goods industry with longitudinal consumer insights to fuel innovations in product development, shopper marketing and brand identity.
You'll learn how Eclipse can provide:
• Deeper understanding of evolving consumer behaviors
• Incremental learning through both strategic and tactical research
• Faster project timelines and flexible consumer engagement methods
• Greater ROI in annual research investment
In this one solution, Eclipse brings together the latest in online community panel technology with breakthrough custom research approaches all delivered by a dedicated team of seasoned sector specialists. By developing a full-service custom online community panel, we're able to bring together thousands of customers to engage in an ongoing dialogue using interactive visual surveys, virtual focus groups and simulated shopping environments.
Join Vision Critical's Kevin Grzybowski along with Angus Reid Strategies' senior researchers Matt Kleinschmit and Mike Rodenburgh as they discuss this new and innovative approach for obtaining a richer dialogue with your core consumers.
Register here.
Posted on June 1, 2009
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