News

Webinar: Preventing Respondent Fatigue in Surveys

The phenomenon of respondent fatigue in the world of online research is one of the most notorious challenges researchers face – it jeopardizes survey data, completion rates, and the health of online panels.

Respondents have a limited amount of time, energy and interest.

A researcher must address research objectives, survey content, and emotional response to each and every question in both its functionality and visual appeal.

This webinar will outline the four key techniques to prevent respondent fatigue.

• Position: identify the optimal location for high involvement questions
• Spread: how to keep your study in motion and spread the burden
• Inject: sustain the flow of responses to minimize drop off
• Enrich: learn what it takes to generate higher levels of engagement

We will disregard the role of incentives (and that of professional respondents) in online surveys in order to focus on key techniques relevant to survey design.

This session is a must for those looking to increase response rates and improve data quality.

Webinar Key Learnings:

• Identify how to apply the four key techniques to online survey design
• See how to embrace questionnaire flow to minimize respondent drop off
• Learn valuable techniques to minimize and mitigate respondent fatigue
• Increase response rates and improve data quality

Date: May 13, 2008
Time: 2:00 pm  EST

Register for this Webinar.

Posted on May 7, 2008
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Forrester Says Online Communities “Turbocharge” Qualitative Research

Market research online communities are making qualitative research cheaper, faster and are providing new types of insights, according to a new Forrester report called "Will Web 2.0 Transform Market Research" by Brad Bortner.

In the report, Vision Critical is highlighted for its ability to offer both online communities and panels with as much or as little service as clients need.

The report says that one in three businesses across North America and Europe plan to invest in Web 2.0 tools and technologies and the large firms who have already started are finding the results addictive.

Organizations can increase their speed and save resources with an online research community. Conducting 12 face-to-face focus groups could take four to eight weeks and require travel, whereas online the results can be collected in less than two weeks without travel. Online communities also show rapid ROI. The cost of one community is equivalent to three physical qualitative projects and yields the results comparable to five to 15 focus groups.

Identifying if an online community is a good fit for an organization is an important factor to consider before jumping in. The report provides a self-assessment guide for companies to determine their readiness for market research online communities, including factors of need, organization assessment and budget. Firms looking for a mix of qualitative and quantitative online research should consider Vision Critical which leverages both by combining an online panel and a community.

The report is based on interviews with 31 vendor and user companies across a spectrum of service offerings and software capabilities in online research.

If you are considering building an online community and would like a copy of the report, email Caroline Hickton.

Posted on May 2, 2008
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Opinium Research Select Vision Critical’s Panel+

Opinium Research LLP, a London online market research agency, has chosen Vision Critical to provide the cutting edge research technology for their UK clients.

Vision Critical’s unique Panel+ software will be the platform used by Opinium Research LLP to conduct custom online panels, private research communities and interactive surveys.

“I bought the software partly on the basis of a review in Research magazine,” said Mark Hodson, head of Opinium and former YouGov research director. “I really do believe it’s the best software of its type in the world.”

“Our process for panel development and management, coupled with industry leading software is what has made us such a success and we’re thrilled to be running this technology to the UK,” said Angus Reid, CEO of Vision Critical.

Since 2000, Vision Critical has developed hundreds of custom online panels for clients including Business Week, BlackBerry, Qantas airlines, Virgin Mobile (CDN), and Vodafone (NZ).

Posted on April 23, 2008
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Vision Critical Continues Triple Digit Growth

Vision Critical’s CEO, Angus Reid, reports today that the company has achieved triple digit growth for the third consecutive year.

In the last three years, Vision Critical has more than doubled its operations and gross revenues. The company now powers over 260 custom panels worldwide on its Web-based system, Panel+, which also integrates branded communities, providing a unique mix of quantitative and qualitative research.

“The growth we’ve seen to date is expected to continue as we expand our operations globally and advance our capabilities with our custom panel platform and our suite of 3D retail simulations,” said Angus Reid, Vision Critical CEO.

Vision Critical sees an increasing demand for their Fusion suite of products including 3D simulated store testing to research the best combination of signage, coupons and messaging for the greatest purchasing lift.

The research arm of Vision Critical, Angus Reid Strategies, also shows strong growth with new operations in San Francisco, New York and London. Its team of specialists provides solutions across every type and sector of research, and currently serves over 200 international clients.

Posted on April 17, 2008
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Forrester Says Agencies Will Feel Pinch From DIY Survey Software

A boom in corporations choosing do-it-yourself survey software could leave research agencies feeling pinched this year, predicts Forrester Research.

Brad Bortner, an analyst with the IT market research agency says that the increased sophistication and drop in price are making in-house research more appealing for companies. Bortner predicts that at least one-quarter of the Fortune 100 will invest in their own panels this year, where they will engage and learn from their own customers.

“Market researchers are telling Forrester that the use of online panels and sophisticated tool sets are making them reconsider outsourcing the fielding of surveys,” states Bortner in Research Magazine (February 2008 issue).

Vision Critical has already seen this trend developing over the last few years. Since 2000, Vision Critical has developed custom online panels for hundreds of leading brands, such as Bloomingdales, SIRIUS Satellite Radio, Nestle, NBA, Virgin Mobile and TIVO.

To see the Research Magazine article in pdf, click here. 

Posted on April 2, 2008
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