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HP Features Their Vision Critical Panel

HP is taking to heart the insights from their customers knowing it will help shape future products and services brought to market. 

Recently, the company made their Vision Critical panel, ‘Inspire Bright Ideas,’ the feature story on their website. HP is using the panel to fast-track feedback and deliver the experience customers expect and deserve. To see HP’s feature story, click here.

Based on input from the panel, HP will validate ideas, proceed with production or make changes to current concepts.

To find out how to ask for insights from your customers through a custom online panel, contact Jenna Dorman.

Posted on July 14, 2008
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First-Ever Panel of the Year Award Goes to Banana Republic

Whistler, B.C. – Vision Critical’s inaugural Panel of the Year Award was presented to Banana Republic for their innovative “BR Insiders” custom online panel.

This annual award honors the very best in online custom panel research. The presentation was made during a gala awards dinner at the Panel Summit, a conference hosted by Vision Critical where the latest in interactive online research methods were unveiled and discussed.  

“Banana Republic has done an outstanding job of realizing the full potential of panel research. They’ve created an ongoing conversation with their customers, treating them like VIPs. By getting quick results, the research has been infused across their organization, making the panel a part of the company’s DNA,” said Jason Smith, President of Vision Critical, Panel Division. “Banana Republic is a great example of how to leverage panel research.”

Searching for a quick and easy research tool that wouldn’t drain their budget, Banana Republic launched their branded online panel, BR Insiders, in January 2006.  They quickly saw the merits of being able to engage with these panelists on many different levels, on a more continuous basis.  Now, with tens of thousands of customers participating, the panel serves as an important tool for connecting with customers.

Customers participate in surveys, feedback forums, focus groups and other creative exercises. For example, BR Insiders have even been able to show Banana Republic the inside of their own closets, using photo upload technology. Banana Republic uses this information to help derive insights about their customer needs and preferences, giving their company a leg-up on the competition.

Banana Republic’s BR Insiders panel beat out strong competition from Vodafone, ACP Magazines and Teen Vogue.  Finalists were judged in a variety of areas, including recruitment, panel health, surveys and retention strategies.

In addition to presenting the Panel of the Year Award, the Panel Summit brought together the leading minds in custom panels and online communities to share ideas, best practices and try the latest technology. The keynote address was given by Angus Reid, CEO of Vision Critical. Other presentations included:
o Leveraging Communities & Panels for Insights by Aprille Byam at Eastman Kodak
o Breakthrough Tools, Techniques & Practices by Jessica Chung at Clorox
o Using your Panel for Better Segmentation by Shawn Henry for Vodafone NZ and Westpac

Posted on July 3, 2008
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CASRO Technology Conference Uncovers Cost Savings with Software as a Service (SaaS)

Vision Critical joined researchers and information systems professionals at the CASRO Technology Conference to address the ever-increasing role of technology in market research. The conference served as an opportunity to collect and share knowledge on key technology issues.

Brett Glover, Vision Critical’s SVP of Strategic Partnerships, attended the conference where one of the key discussions related to the ever growing interest in SaaS “Software as a Service” in a MR context. Saas enables researchers to focus on core competencies related to research design and analytics, while saving development and maintenance costs related to in-house systems.

“We’ve invested millions in R&D so our clients don’t have to,” said Glover. “We are continuously pushing the boundaries of how to stay ahead in online market research and our clients benefit from that.”

With SaaS, companies know exactly how much their online research will cost every month. Vision Critical’s unlimited use licensing model gives companies predicable control over ongoing costs, at the same time un-tethering them from traditional per-complete fees or high fixed costs related to maintaining their own data collection infrastructure.

If you’re interested in learning more about how to leverage SaaS with online research within your organization, email Brett Glover.
 

Posted on July 2, 2008
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Panel Summit Brings Together the Best of Interactive Research

Curious how organizations are generating revenue with a panel? Want to know how a panel has improved product development cycles to bring better concepts to market for testing? Want to learn how to build conversations that truly engage respondents in a panel or a community?

The answer to all these questions and more were uncovered at Vision Critical’s first ever Panel Summit in Whistler, BC. The Summit was an informal and intimate gathering for leaders in panel research to share how panel research has enhanced business. Vision Critical experts also presented learnings from running over 250 panels with a sneak peek of Sparq, the latest in online panel and community software platform technology.

The Summit kicked off with a keynote address by Angus Reid, CEO of Vision Critical. Other presentations included:
o Leveraging Communities & Panels for Insights by Aprille Byam at Eastman Kodak
o Breakthrough Tools, Techniques & Practices by Jessica Chung at Clorox
o Maximizing Your Panel by Anne Montgomery at Banana Republic

The presentations will be posted when available. To receive an email when the presentations are ready, contact Caroline Hickton.

Posted on June 26, 2008
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Vision Critical Named as Finalist in New Media Awards

The industry’s most prominent advocates and entrepreneurs to be awarded on November 18th

 Vision Critical, has been recognized as one of Canada’s new media leaders. Vision Critical is one of three finalists to be named “company of the year” category of the 2008 Canadian New Media Awards (CNMA). A Canadian celebrity host will be joined by industry supporters on November 18, 2008 to celebrate and present 14 Pixel Awards at CiRCA in Toronto.

 “I am very proud to be a finalist,” says Angus Reid, CEO, Vision Critical. “This is a very important event, bringing national attention to highlight the best and brightest minds driving Canada’s dynamic new media industry.”

“The CNMA recognizes great talent and work in the Canadian digital interactive industry.” said Adam Froman, Founder of CNMA and President and CEO of Delvinia. “This year 43 finalists from across 14 award categories demonstrate the innovation and creativity driving the success of the Canadian interactive and new media industries.”

More information about the 2008 finalists can be found on: http://www.cnma.ca/index_e/finalists.html

Posted on June 19, 2008
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